education
and
resources
THe Hancocks
education
for our fellow creatives
We specialize in mentoring creative small business owners who finally want to check off those "to do list" items they've been putting off and take action to up-level their business.
— REBECCA CROSBY PHOTOGRAPHY
I have my ROI in
Emily's Integration Mentorship providing an for my family!
doubled
extra $12k
I have my ROI in Emily's Integration Mentorship providing an for
my family!
doubled
extra $12k
wHAT MAKES
different?
integration
Simply put: I (Emily) am your mentor and will be doing the work alongside you. Think of me as your temporary built-in VA (virtual assistant) who not only helps you do the work but helps you make definitive and informed decisions.
If you are constantly hustling in business and feel like you can't get ahead of the "maintaining" tasks so you can do what you love... this is for you.
Yes, it's an investment but you'll finally be able to check off those big to do lists, feel confident and organized, and live the life outside your business that you're seeking!
You're a busy mama to young kiddos and wish you had more time to work on the projects that will push your business forward! But another nap time has gone by and they just won't sleep. Or they did sleep but you needed a nap yourself? Which means you have to wait until bedtime to get work done or try it all again tomorrow.
You're a hustling 9-5'r and you're burning the candle at both ends. You wish you had more time to spend on your business but the time you do have "off", aka away from your day job, you are just barely getting the tasks done that keep your business... in business. The 9-5 and then 5-9 life isn't sustainable!
You have been in business awhile but maybe things have started to slip through the cracks. You know you need to get organized but maybe it's to the point you don't even know where to start? Maybe you even feel numb towards your business. You didn't come this far, to only come this far... let's get clear so you can feel confident and efficient!
Tired
mama's
Tired mama's
9-5
hustlers
9-5 hustlers
exhausted
creatives
exhausted creatives
If you resonated with any of these scenarios please reach out! I literally made this experience for you!
integration mentorship
select a category to learn more
You have a list of questions?
short & sweet
q&A
The classic "can I pick your brain" without the drive to the coffee shop. This is a short and sweet 1 hour video call set up for Q&A. Plan ahead so you can rapid fire questions, we're ready for whatever you got!
investment: $200
Invested in:
CRM Overhaul
Workflows & Organization
Branding & Pricing
website & Seo
Results from the Mentorship:
+ Before: Unorganized and unoptimized Showit website.
+ After: A website optimized to seamlessly propel my business forward and I attribute the dramatic improvement in my inquiries to Emily's fine-tuning of SEO!
+ Before: No use of automations or workflows with CRM. Started with 21 email templates
+ After: Automations & workflows with CRM set up and functioning hands off. Complete with 30+ email templates. "Email systems have been a game changer in having family time back!"
+ Before: Pricing averaging in the $3-4k
+ After: Prices raised to be in the $5k+ and added offerings for upsells. Rebecca saw a 23% growth in profits! She was able to double her ROI in the integration mentorship, bringing home an extra $12k for her family.
+ Before: Unorganized and unoptimized Showit website.
+ After: A website optimized to seamlessly propel my business forward and I attribute the dramatic improvement in my inquiries to Emily's fine-tuning of SEO!
+ Before: No use of automations or workflows with CRM. Started with 21 email templates
+ After: Automations & workflows with CRM set up and functioning hands off. Complete with 30+ email templates. "Email systems have been a game changer in having family time back!"
+ Before: Pricing averaging in the $3-4k range
+ After: Prices raised to be in the $5k+ and added offerings for upsells. I saw a 23% growth in profits! I was able to double my ROI in the integration mentorship, bringing home an extra $12k for my family.
+Before: I felt like a drifting boat on a tranquil pond. I wasn't utilizing any systems and felt so overwhelmed!
+After: With tailored programs now efficiently supporting my endeavors and having confidence in pricing, this mentorship has empowered me to surpass current market standards, I now sail forth with purpose and efficiency.
Rebecca's Feedback:
"I was so worried I'd leave another education investment without tangible, measurable changes implemented. As someone who harbored these doubts even at the beginning (of the integration mentorship), I am profoundly grateful for having taken the leap and embracing Emily's new coaching style. The comprehensive overhaul of various facets within my business stands as a testament to the efficacy of her methods. Equipped with newfound skills and insights, I am poised not only to sustain the current momentum but also to continually refine and enhance my business until our paths cross again in future endeavors."
Invested in:
CRM Overhaul
Workflows & Organization
Branding & Pricing
Results from the Mentorship:
Anna's Feedback:
"If you're worried about making the jump... I was too but I'm here to say from experience that the fear I once felt has changed to confidence. Even after 15 years in business, I was stagnant and I knew in order to keep going I had to learn more & invest. Emily doesn’t cookie cutter things, she’s there for what you need and want. She dove into my business as if it were her own. You want to redo a website for a new elevated look, she’ll do it. You want Honeybook prepped for your clients for ease of communication, she’ll do it, you want her to help you with pricing & marketing, she’ll do it! Need help with a new camera or computer, that's when her hubs James comes into action! This duo of educators is worth every penny and I'm so thankful for their time, hard work and friendship!"
+ Before: No templates that I regularly use! I would write emails from scratch or copy/paste every email to my clients.
+ After: 50+ Email Templates customized to fit my brand and level up my client experience.
+ Before: No use of automations or workflows with CRM
+ After: Knowing that I can be more consistent in my CRM really has helped me with inquiries and ultimately booking more clients! You also have opened my eyes to using Honeybook for pretty much everything. Coming from a girl who wanted payment via checks, I now do EVERYTHING in Honeybook.
+ Before: I was scared for Emily to see how I used to run things because I had let things slip since I had my son. I knew something needed to change or it would only get worse.
+ After: Emily has provided such peace of mind! I feel more confident than I ever have. Which says a lot after 15 years of being in the business!
+ Before: No templates that I regularly use! I would write emails from scratch or copy/paste every email to my clients.
+ After: 50+ Email Templates customized to fit my brand and level up my client experience.
+ Before: No use of automations or workflows with CRM
+ After: Knowing that I can be more consistent in my CRM really has helped me with inquiries and ultimately booking more clients! You also have opened my eyes to using Honeybook for pretty much everything. Coming from a girl who wanted payment via checks, I now do EVERYTHING in Honeybook.
+ Before: Pricing averaging in the $5-6k range
+ After: Added offerings for upsells and prices raised a little more. Incorporating upsells brought in an additional $5k for my family!
+ Before: I was scared for Emily to see how I used to run things because I had let things slip since I had my son. I knew something needed to change or it would only get worse.
+ After: Emily has provided such peace of mind! I feel more confident than I ever have. Which says a lot after 15 years of being in the business!
Invested in:
CRM Overhaul
Workflows & Organization
Branding & Pricing
Results from the Mentorship:
+ Before: 2 Email Templates and writing from scratch almost every email.
+ After: 30+ Email Templates customized to fit my brand and level up my client experience.
+ Before: No use of automations or workflows with CRM
+ After: Automations & workflows with CRM set up and functioning hands off. Leaving me the time needed to be with my family (mom of 4 over here).
+ Before: Infrequent inquiries and pricing for basic services without the focus on upsells for additional income.
+ After: Intentional inquiry process, raised prices & opportunity for upsells, and confidence with pricing. I have seen a 15% increase in profits even during Maternity Leave.
+ Before: Stress about prioritizing business over family but also needing to provide for a family of 6. During nap time I would split the business and house tasks.
+ After: Spending intentional time with family because my workflows and business are self sufficient.
Keely's Feedback:
"Hiring Emily as a coach was the BEST investment I could have made! She helped guide me through Honeybook and blew my mind with what I was failing to utilize. She created email templates that were made to sound like my brand and encouraged me with tasks that seemed reasonable with this busy mom of four's schedule. If you are in a place where you feel disorganized and like you are spending way to much time on things that are slipping through the cracks, INVEST IN EMILY! It's a breathe of fresh air to see how even a few hours of work with Emily gave me back time with my babies!"
If you're here, chances are you are meant to have your business despite those "I wanna quit" feelings. You have what it takes! I know that because you're here. You just need someone to help pick you up, give you some clarity, and encourage you to keep going! I firmly believe that your business has a purpose. The only way your business can fulfill that purpose is if YOU are living into your commitments with yourself. Lets simplify the overwhelm, make a plan, and take your business to the next level!
I may have started out as James' assistant holding the camera bag but after 8 years in the industry, 5 years owning and growing a photography business, 3 years full time in my business, 2 years of both James & I full time, here we are living our dream! It's possible for you too!
I leave all the boring and tedious stuff to Emily but I'll be here with recommendations for the fun stuff aka the gear and tech for your business! I've also been known as the IT Support in our photography friend groups. So If you have questions about your gear, editing tricks, or anything tech related, I'm your guy! I firmly believe that it's not the gear that makes a business successful, but you need to understand how to work your gear in order to be successful!
With over 10 years in this industry, I have become proficient in editing in Lightroom, understanding camera gear inside and out, and researching the latest computers & tech for business. I genuinely love all the nerdy things the media industry has to offer!
impactful
our most
education & resources
We've spent over $20k in education over the last 7 years of business. This is comprehesive list of educational resources and course that actually had an impact on our business.
our most
education resources
tools
of
the trade
imagine ai editing
Save hours of your life in post production with Imagine AI. James has become proficient in using this and can help you set up your account and learn how to is efficiently.
Amazon favorites
Our go to Amazon favorites for business, gear, storage, etc. We only recommend things we've used ourselves! Want help setting up an Amazon account like this? We can help with that!
honeybook crm
Our go to for contracts, invoicing, upselling products/services, and communication with clients. You can easily set up your systems to pay for itself, sign up and let me help you set it up (including your smart files).
Cloudspot galleries
Our go to for client cloud delivery of images as well as print sales. You can easily set up your systems to pay for itself, sign up for your account here and let me help you set it up!
our podcast
the
vendor guide
A podcast all about weddings and photography. We made this show for our fellow wedding vendors and newly engaged couples.
listen in